ALTER - BY TIMOTHY HERM
Digital Lookbook Design
Event Development + Design
Alter is artist Timothy Herm’s newest series of work and gallery launch event. Showing a collection of minimal abstractions focusing on the balance between form and contrast. This was a personal project for me and I took on everything from start to finish to create all that was needed to launch this new series. Including the development of identity, creating a digital marketing lookbook along with all print materials, website development and event photography at the gallery opening. Designing all digital press and having a hand in all marketing of the event.
I crafted the minimalistic visual identity to complement the various works of art. Influenced by the most simplistic color scheme and compelling content of the artwork. Alter refers to how the artwork was created by literally altering images to create interpreted landscapes and hints at the artists “alter-ego” or “alternative” series of work.